What every event needs to be successful are spectators!
Rodeo Event Marketing, The Business of Getting B.I.T.S. (Butts In The
Seats)
may be the first and only book published on the subject of rodeo marketing.
It is specifically designed to help the novice and experienced alike produce
their
events bigger, better, smarter, with greater attendance, and greater profit. It
is
indispensable for anyone putting on a rodeo or a rodeo-related event.
Rodeo Event Marketing... gets right to the point on a wide variety of
subjects
that unknowingly cause committees and individuals who are producing events to lose or never acquire the paying spectators that will keep them in business.
About The Author, Steve Gander
Do you know...
...how to choose the best date for your event? When looking for a
date, can you recognize what other events or activities are going to compete
for the same spectators you need for a successful event?
...what member of the household, more than any other, is going to make
the decision to buy a ticket to your event?
...how to make your advertising dollar bring you the greatest
results? There's
a big difference between advertising and effective advertising, and Rodeo Event
Marketing tells you how, where, and when to spend your advertising dollar to
get the greatest attendance for the money you spend.
...how to obtain priceless free publicity for your event? If you feel your
event is
too small to be newsworthy, or too established to require publicity,
you're wrong.
If you are intimidated about approaching the media, there's no need to be. Read
how to put your event in the news, and reap the benefits.
...how to attract corporate sponsors? Whether your event is a local show or a
nationwide extravaganza, corporate sponsors need you as much as you need them.
The book is rich in detail in how to find, approach, and make a deal with a
corporate sponsor.
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